The MOV video format can store audio, text, and video effects, but since its quality is usually so high, it’ll take up significantly more space on people's computer. But since there’s a version of QuickTimePlayer for Windows, MOV is also compatible with Windows. MOVĭeveloped by Apple, MOV is the video format specifically designed for QuickTime Player. Additionally, they can retain high video quality while maintaining relatively small file sizes. The MP4 can also store video files, audio files, text, and still images.

Most digital devices and platforms support MP4, rendering it the most universal video format around. Fortunately, we've rounded up the best video formats around and listed out their pros and cons so you can learn which video format to use in different situations.Ħ of the Best Video Formats for 2022 1.

There is no one-size-fits-all video format - not every computer, video platform, or website browser supports every video format. The same principle applies to choosing video formats. Each of your stories have unique concepts, contexts, and characters, so you need to account for these variables in the creative process in order to craft a video that tells your story in the most authentic and compelling way possible. As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos.

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