The first few pages of my copy deck are broken into sections: They have hired me and paid me some money to get started but if they are going feel awesome about the money they’ve spent, I need to sell the copy. It’s my chance to (re)sell the copy to my client. The first page is an introduction to the copy. I don’t want them to be intimidated by the document before they’ve even read my copy so I don’t overload it with too much information in case it distracts my client from the words I’m presenting. I like to keep my copy deck template relatively simple. It makes it easy to implement the copy.It makes it easy for clients to read the copy.But what happens when your copy is printed out and popped onto a desk, along with 30 other documents to be read and then shuffled around? Your client picks it up and vaguely remembers it’s their website copywriting but… Who wrote it again? When was it sent through? Is this the final version?Ĭonfusion reigns! A good copy deck serves a few purposes. I think the term ‘copy deck’ has roots in ‘Agency Land,’ but every freelance copywriter I know uses some kind of document template for every piece of copywriting they hand over.Ĭan’t you just bung your copy into a document and email it over? It has all of the information your client (and probably their website developer too) needs in relation to the copy you’ve been hired to write. What is a copy deck?Ī copy deck is a document containing your copywriting. This post breaks down what a copy deck is and why it’s an essential template in a professional copywriter’s arsenal. What are they? What does one even look like? And there’s no judging from me as I asked the same questions as a new copywriter.īut when I’m asked something more than twice, it’s an invitation to pop on my cape and shout, TO THE BLOG! What are they? What does one even look like? I’m often asked about copy decks.

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